Velvet Ice
A cupcake business that wanted a brand that reflected the uniqueness of the company and stayed away from the typical ‘sickly sweet’ look of other cupcake brands.
A strong established identity
I opted for a typographic approach to the logo and gave it a strong, established, and bold identity.
The photography I produced for the brand focused on the cupcakes, I set them on a background that toned well with the logo and helped further the idea that the cupcakes were of a higher quality than other shops.
