A dog grooming business with ambition that needed a modern brand suitable for a growing business. The brand needed to stand out from other groomers using typical imagery.
Staying away from ‘standard’ grooming imagery led me to a typographic solution for the logo. The strong look of the logo sat well with a clean look for the brand. However, I felt to make it more instantly recognisable as a groomers some more recognisable imagery was needed to round out the brand. I developed the graphic device of the bubbles, keeping them very simple and graphic.