Chorlton’s Members Club (named after the company’s Managing Director) was a staff benefits package for the staff of Premiumstar. The base level was free for all staff with the next two levels requiring payment towards discounted gym memberships.
The concept was an exclusive members club to create some excitement and have a premium feel to it. The benefits and discounts were extensive and it was key to the directors that this didn’t feel like just another staff perk. The premium feel was aided with the addition of spot UV to the membership folder.