While working at Premiumstar we experimented with creating sister websites to offer content we couldn’t place on the corporate websites. Money Saving Hub was one of these sister websites.
I wanted to create something vibrant that felt friendly and useful. I created the brand and then moved onto the website. The bright colours lend themselves to illustrations, so I created a unique illustration for each page.
The website content was heavily focused on search-driven traffic, and a lot of research went into what keywords the various pages and blogs should utilise.